data protection

Data protection

1) Introduction and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is vural taskaya, MCStores, Markgrafenstr.83, 51063 Cologne, Germany, Tel.: 01725140539, Email: vurlan_15@hotmail.com. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

2) Data collection when you visit our website

2.1 If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if necessary: ​​in anonymized form)

Processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

3) Hosting & Content Delivery Network

Shopify

To host our website and display the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc.

All data collected on our website is processed on the provider’s servers. We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is guaranteed by an adequacy decision by the European Commission.

For the transfer of data to the USA, the provider relies on standard contractual clauses from the European Commission, which are intended to ensure compliance with European data protection levels.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close the browser (so-called “session cookies”), while some of these cookies remain on your device for a longer period of time and enable you to save page settings (so-called “persistent cookies”). In the latter case, you can find out the storage period in the overview of the cookie settings in your web browser.

If personal data is also processed through individual cookies we use, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either to implement the contract, in accordance with Art. 6 Para. 1 lit in accordance with Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Contact us

When you contact us (e.g. via contact form or email), personal data is processed - exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Article 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no legal retention obligations to the contrary.

6) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commenter name you chose are saved and published on this website. Furthermore, your IP address is logged and stored. This storage of the IP address is done for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content through a comment made. We need your email address in order to contact you if a third party should complain that your published content is illegal.

The legal basis for storing your data is Article 6 Paragraph 1 Letters b and f GDPR. We reserve the right to delete comments if they are criticized by third parties as being unlawful.

7) Use of customer data for direct advertising

7.1 Registration for our email newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. To send the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when registering for the newsletter is used strictly for a specific purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Klaviyo

Our email newsletters are sent via this provider: Klaviyo, 225 Franklin St, Boston, MA 02110, USA

Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when registering for the newsletter to this provider in accordance with Article 6 (1) (f) GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Article 6 Para. 1 lit. a GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, the opening rates and specific interactions with the content of the newsletter can be measured. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but is not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with future effect.

We have concluded an order processing agreement with the provider, which protects the data of our site visitors and prohibits passing it on to third parties.

For data transfers to the USA, the provider has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

8) Data processing for order processing

8.1 Transmission of image files for order processing via upload function

On our website we offer customers the opportunity to order the personalization of products by sending image files via an upload function. The submitted image motif is used as a template for personalizing the selected product.

Using the upload form on the website, the customer can send one or more image files from the memory of the device used to us directly via automated, encrypted data transfer. We then collect, save and use the transmitted files exclusively to produce the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the preparation and processing of the order, you will be explicitly informed about this in the following paragraphs. No further transfer will take place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all of the processing operations just mentioned are carried out exclusively for the purpose of processing your online order in accordance with Article 6 Paragraph 1 Letter b GDPR.

After the order has been processed, the transmitted image files will be automatically and completely deleted.

8.2 To the extent necessary for contract processing for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Article 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when ordering (name, address, email address) in order to provide you with our legal information obligations in accordance with Art. 6 Para 1 lit. Your contact details will be used strictly for the purpose of communicating updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

To process your order, we also work with the service provider(s) below, who support us in whole or in part in the implementation of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.3 In order to fulfill our contractual obligations towards our customers, we work with external shipping partners. We will pass on your name and delivery address and, if necessary for delivery, your telephone number to a shipping partner selected by us exclusively for the purpose of delivering goods in accordance with Art. 6 Para. 1 lit. b GDPR.

8.4 Use of payment service providers (payment services)

-Amazon Pay

One or more online payment methods from the following provider are available on this website: Amazon Payments Europe sca, 38 avenue JF Kennedy, L-1855 Luxembourg

If you choose a payment method from the provider with which you pay in advance (e.g. credit card payment), the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be sent to them passed on in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.
-Apple Pay

If you choose the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the “Apple Pay” function of your device running iOS, watchOS or macOS by debiting a payment card stored with “Apple Pay”. Apple Pay uses security features built into your device's hardware and software to protect your transactions. In order to approve a payment, you must enter a code previously specified by you and verify it using the “Face ID” or “Touch ID” function of your device.

For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. Encryption ensures that only the website through which the purchase was made can access the payment details. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment success.

If personal data is processed during the transfers described, the processing takes place exclusively for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.

Apple retains anonymized transaction information, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can turn off the ability to use Apple Pay on your Mac in your iPhone's settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac.

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com /de-de /HT203027
- giropay

One or more online payment methods from the following provider are available on this website: paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany

If you choose a payment method from the provider with which you pay in advance (e.g. credit card payment), the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be sent to them passed on in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you choose a payment method from the provider with which you pay in advance (e.g. credit card payment), the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be sent to them passed on in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.

If you choose a payment method in which the provider pays in advance (e.g. invoice or installment purchase or direct debit), you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, E -Email address, telephone number and, if necessary, data on an alternative means of payment).

In order to protect our legitimate interest in determining our customers' ability to pay, we will forward this data to the provider for the purpose of a credit check in accordance with Article 6 Paragraph 1 Letter f of the GDPR. Based on the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

In addition to the provider's internal criteria in accordance with Article 6 Paragraph 1 Letter f of the GDPR, identity and creditworthiness information from the following credit agencies can also be included in the decision as part of the application review:

https://cdn.klarna.com /1.0 /shared /content /legal /terms /0 /de_de /credit_rating_agencies

The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
-Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg

If you choose a payment method from the provider with which you pay in advance, the payment data you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order in accordance with Art. 6 Paragraph 1 lit. b GDPR passed on. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.

If you choose a payment method in which we pay in advance, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, if applicable) during the ordering process an alternative means of payment).

In order to protect our legitimate interest in determining your ability to pay in such cases, we will forward this data to the provider for the purpose of a credit check in accordance with Article 6 Paragraph 1 Letter f of the GDPR. Based on the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal checkout

This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal's own payment methods and local payment methods from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "Pay later" via PayPal, we pass on your payment details to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L as part of the payment processing -2449 Luxembourg (hereinafter “PayPal”), further. The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “Pay later” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

If you select the PayPal payment method “purchase on account”, your payment data will first be sent to PayPal to prepare the payment, after which PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (“Ratepay”) to carry out the payment. The legal basis is Article 6 Paragraph 1 Letter b GDPR. In this case, RatePay carries out an identity and creditworthiness check on its own behalf to determine solvency in accordance with the principle mentioned above and passes your payment data to credit agencies based on the legitimate interest in determining solvency in accordance with Article 6 Paragraph 1 Letter f of the GDPR further. A list of the credit agencies that Ratepay can rely on can be found here: https://www.ratepay.com/legal-payment-creditagencies/

If you use the payment method of a local third-party provider, your payment data will first be passed on to PayPal to prepare the payment in accordance with Article 6 (1) (b) GDPR. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the relevant provider in order to carry out the payment in accordance with Art. 6 Para. 1 lit. b GDPR:
- Immediately (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard P&ltrok;atności sp. z oo, ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA SAS, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)
For further data protection information, please see PayPal's data protection declaration: https://www.paypal.com /de /webapps /mpp /ua /privacy-full
- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you choose a payment method from the provider with which you pay in advance (e.g. credit card payment), the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be sent to them passed on in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.
- Skrill

One or more online payment methods from the following provider are available on this website: Skrill Ltd., Floor 27, 25 Canada Square, London, E14 5LQ, England

If you choose a payment method from the provider with which you pay in advance (e.g. credit card payment), the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be sent to them passed on in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.

When data is transferred to the provider location, an appropriate level of data protection is guaranteed by an adequacy decision by the European Commission.
- IMMEDIATELY

One or more online payment methods from the following provider are available on this website: SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany

If you choose a payment method from the provider with which you pay in advance (e.g. credit card payment), the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be sent to them passed on in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.

9) Retargeting/remarketing and conversion tracking

9.1 Facebook pixel for creating custom audiences with extended data comparison (with cookie consent tool)

Within our online offering, we use the “Facebook Pixel” service from the following provider in the extended data comparison mode: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”)

If a user clicks on an ad we place on Facebook, the URL of our linked page is expanded by a parameter using “Facebook Pixel”. After redirection, this URL parameter is then entered into the user's browser by a cookie that our linked page sets itself. In addition, this cookie collects specific customer data such as the email address, which we collect on our website linked to the Facebook ad during processes such as purchasing, account logins or registrations (extended data matching). The cookie is then read and enables the data, including specific customer data, to be transmitted to Facebook.

We use "Facebook Pixel" with advanced data matching to make our Facebook advertisements (so-called Facebook Ads) more effective and to ensure that they correspond to the interests of users or have certain characteristics (e.g. interests in certain topics or products that determined based on the websites visited), which we transmit to Facebook (so-called “Custom Audiences”).

We also analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of "Facebook Pixel", the advanced data matching feature helps us better measure the effectiveness of our advertising campaigns by recording more attributed conversions.

All transmitted data is stored and processed by Facebook so that it can be assigned to the respective user profile and Facebook uses the data for its own advertising purposes in accordance with Facebook's data usage guidelines ( https://www.facebook.com/about/privacy/ ) can use. The data may enable Facebook and its partners to place ads on and off Facebook.

All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Facebook is usually transferred to a Facebook server and stored there; In this context, there may also be a transfer to Meta Platforms Inc. servers in the USA.

For data transfers to the USA, the provider has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

9.2 Pinterest retargeting pixels

This website uses retargeting technology from the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

This makes it possible to specifically target visitors to our website who have already shown an interest in our shop and our products with personalized, interest-based advertising. The display of advertising is based on a cookie-based analysis of previous and current usage behavior, but no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor advertising to the information stored. These cookies are small text files that are stored on your computer or mobile device. You will be shown advertising that most likely corresponds to your product and information interests.

All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.

10) Page functionalities

Endereco

In order to enable checking certain entries in the address form of the ordering process of our web shop for input errors in real time, we use the services of the following provider: Endereco UG, Balthasar-Neumann-Straße 4b, 97236 Randersacker, Germany

The provider validates the address entered, verifies the spelling and adds any missing data if necessary. If addresses are not unique, correct alternative suggestions are displayed. For this purpose, the address data you enter will be transmitted to the provider, stored and evaluated there.

This processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in properly recording the customer's correct address data in order to conscientiously fulfill our contractual delivery obligations and to prevent contract execution problems.

The provider processes the affected data separately and does not merge it with other data sets and deletes it as soon as its status or correctness has been confirmed, but no later than after 30 days.

11) Rights of the person concerned

11.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) towards the person responsible with regard to the processing of your personal data, whereby reference is made to the legal basis listed for the respective exercise requirements:

  • Right to information in accordance with Art. 15 GDPR;
  • Right to rectification in accordance with Art. 16 GDPR;
  • Right to deletion in accordance with Art. 17 GDPR;
  • Right to restriction of processing in accordance with Art. 18 GDPR;
  • Right to information in accordance with Art. 19 GDPR;
  • Right to data portability in accordance with Art. 20 GDPR;
  • Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR;
  • Right to complain in accordance with Art. 77 GDPR.

11.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPLEX REASONS FOR THE PROCESSING THAT ARE DESIGNED TO BE PROTECTED, WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OPT-OUT AS DESCRIBED ABOVE.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

12) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and - if relevant - additionally based on the respective legal retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed within the framework of legal or transaction-like obligations on the basis of Article 6 Para. 1 lit and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until you exercise your right to object in accordance with Article 21 Paragraph 1 of the GDPR, unless we can provide compelling legitimate reasons for this demonstrate that the processing outweighs your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until you exercise your right to object in accordance with Article 21 Paragraph 2 of the GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.